Cultivation of design creativity under the most po

Abstract: with the change of society, the intervention of computer technology, the improvement of economic level and the growth of public personality needs, art design presents complex and comprehensive characteristics. In order to adapt to these changes, we must build a comprehensive creative talent training mode guided by the systematic view of thinking. Systematic thinking and creative ability training are the relationship between the overall situation and the key points. Teaching guided by systematic thinking should reform the curriculum structure system, pay attention to the interlinkage of art design, the comprehensiveness and practicality of subject teaching, traditional culture education and the adjustment of teachers' knowledge structure. All these works are ultimately for the cultivation of creative ability. The cultivation of comprehensive creative ability depends on solid theoretical knowledge, breaking through inherent thinking obstacles and effective creative thinking training methods

key words: systematic thinking, comprehensive creative ability, creative thinking

with the digital social change, art design has undergone a series of significant and profound changes. The first is the change in views and methods. Art design has become one of the means to improve the quality of human life, and to a certain extent, it has affected people's way of life. Secondly, with the development of society, the continuous involvement of computer technology, the improvement of economic level and the growth of public personality needs, the complexity and comprehensiveness of art design have been further strengthened, which puts forward urgent requirements for the infiltration of interdisciplinary and interdisciplinary teaching in art design teaching

in order to adapt to these changes and development trends, both students and teachers should integrate into this big era background in their study and work, and strengthen the connection with society. Specifically speaking, we need to guide our work and study with a systematic view of thinking and a sense of integration. What is the view of systematic thinking? It is a method that regards the research object as a system, and comprehensively inspects the research object from the interrelationship and interaction between the parts of the system, the system and the environment. It requires us to: (1) take the system as the starting point of cognition. (2) Analyze the part from the perspective of the whole. (3) We should check whether the components of the system are complete and excellent. (4) From the function of the system, we can see whether its structure is optimized. (5) Focus on optimizing the function of the system from the structure of the system. (6) Each specific system must be examined in a larger system. (7) Realize the optimization of system structure in dynamic. That is to say, we should take the overall situation (the whole) as the starting point to grasp the part. After forming the whole, it no longer has the new function of simply adding different element functions, but there is 1 + 1> 2. It can be seen that systematic thinking reveals the truth that the whole is not equal to the sum of parts. The core of system thinking is to pay attention to the connection, relationship and interaction in the system

when modern design is developing in the direction of prosperity and diversity, and the intersection and integration between majors will become the theme of the future, the teaching guided by the systematic thinking view will help to improve the cooperation ability and creativity of students in different majors, expand students' professional quality, and make students better prepared for employment. This systematic thinking method is different from the previous one-way thinking. For a long time, the teaching of art design in China is mostly guided by one-way thinking. On the part of teachers, it shows that they have a narrow range of knowledge, do not form an open ideological system, cannot take into account the relationship between design practice and theoretical research, teaching and scientific research, lack the spirit of exploration and innovation, and the initiative to integrate the latest academic trends and research results into teaching practice. Of course, they pay less attention to the needs, interests and psychology of students, so it is impossible to teach students in accordance with their aptitude. Then the students who study under the guidance of this kind of thinking are: narrow knowledge, low comprehensive ability, light theory, heavy practical empiricism, lack of innovation and active learning spirit. After going to the society, the final completion of many designs needs to integrate the knowledge of society, humanities, economy, finance, technology and other aspects. When facing these designs, students trained by one-way thinking are often difficult to control and lose control. We all know that the design process is actually the process of analyzing all kinds of existing materials and information to solve problems creatively. The crux of the lack of creative comprehensive problem-solving ability lies in the lack of a relatively perfect design creativity training system with the systematic thinking concept as the teaching guiding concept

in foreign countries, some countries have long introduced the concept of systematic thinking into the design teaching of art, which is called "Dragonfly". For example, the United States emphasizes the reasonable connection of disciplines in the national standard for Art Education (formulated according to the requirements of the 2000 goal: American Education Act) and strives to achieve overall education; Take the history, culture and national background of art as the basis of art curriculum, and emphasize the cultural diversity of art education. In China, in 2004, the school of art and design of Jiangnan University and the school of art and design of Zurich University of Applied Science and art launched an international course exchange of "cross-cultural brands", which explored the interdisciplinary cooperation in art design. From the above, we can find that it is an inevitable requirement of social development to build an art design teaching mode with the guiding concept of systematic thinking, and its core is to cultivate talents with comprehensive creative ability. Systematic thinking and the cultivation of creative ability are the relationship between the overall situation and the key points. We should not only look at the overall situation, but also grasp the key points

first, look at the overall situation - Guide Teaching with the concept of systematic thinking

1. Optimize the curriculum structure system

① recognize the similarity of art and design. The Chinese University of Hong Kong and Taiwan's Daye university designed the teaching content according to this idea. In their curriculum, the proportion of common professional courses is far greater than that of individual professional courses. For example, there are three parts of plastic arts in Taiwan's Daye University: painting, sculpture and craft. The curriculum arrangement includes school set compulsory, college set compulsory, department set compulsory, specialty sub attack and joint learning. Such curriculum is conducive to the cultivation of students' comprehensive quality

② change the old teaching mode. For a long time, the typical design teaching mode is modeling basis, design basis and professional design. Today, this teaching mode is no longer suitable for the development of society. I think students should first take an introduction to design class after school starts, then assign investigation topics, and then go to large enterprises or companies for investigation. After understanding the whole process of design in the market and initially establishing a systematic awareness, I came back to class. At this time, the course mainly focuses on teaching theory, analyzing and introducing a large number of cases of successful completion of design by integrating all aspects of knowledge in design at home and abroad, so as to help students establish systematic thinking. Then I will take sketch and color classes in the second semester. At this time, the pertinence and effectiveness of teaching have been enhanced

③ pay attention to traditional culture education

China's traditional culture is broad and profound. Yi culture, Confucianism and Taoism, as well as traditional poetry and poetry, and traditional Chinese painting are all the sources of art design. At present, colleges and universities generally ignore this aspect of teaching, and the specific form of development can take the form of elective courses, salons, lectures

2. Take systematic subject teaching as the core

replace course teaching with topic teaching. When designing systematic and practical projects, teachers must comprehensively apply a variety of knowledge and abilities. On the one hand, we should pay attention to the intersection between the knowledge of different courses in the same major, such as packaging design topics, from packaging containers, packaging design to text typesetting. After a topic, students can integrate all kinds of information independently and select the best design scheme. On the other hand, pay attention to the intersection of curriculum knowledge in different professional categories. Such as the integrated teaching topics of graphic design, advertising and marketing. The design of this kind of subject requires the teachers to have rich social practice experience and drive the students to participate in social practice activities. The advantages of this kind of courses are that teachers' lectures are easy to be vivid, the materials are intuitive, and can give students fresh knowledge; Students have the opportunity to get close to the front line of design, and can also compare their own design with teachers to get valuable inspiration

3. Adjustment of teachers' quality and knowledge structure

facing the needs of social comprehensive design talents, teachers engaged in art design teaching should also adjust their own knowledge structure. For example, some teachers' basic knowledge of humanities, social sciences and natural sciences is weak and their logical thinking ability is poor, so when they are engaged in teaching work, it is easy to pay too much attention to visual teaching, emphasize the emotional behavior and artistic ideal mode in design, and lack the overall concept and realistic concept. It is easy to make the design superficial, formalized and idealized. However, due to the limitations of weak basic knowledge of Humanities and Social Sciences, weak artistic literacy and image thinking ability, science and engineering teachers are prone to lack of creativity and aesthetics in their teaching. Therefore, teachers majoring in art design should build a teaching model guided by the concept of systematic thinking

second, focus on the cultivation of comprehensive creative ability as the core

1. Build a solid theoretical foundation

we all know that creative ability is composed of intellectual and non intellectual factors. Knowledge structure is the hardware system of creative thinking. The talent of knowledge society is a T-type knowledge structure, a miscellaneous knowledge structure formed on the basis of expert knowledge structure. It is a vertical and horizontal combination of three-dimensional talents, or system talents, compound talents. For students majoring in art and design, they should focus on design and widely cover humanities and Social Sciences, natural sciences, marketing and computer knowledge

2. Encourage and guide creative problem-solving in the subject

the process of design is the process of integrating all kinds of information to solve problems creatively. For example, graphic designers and marketing planners, on the basis of creating corporate image recognition or brand development, comprehensively integrate media advertising, packaging advertising and other visual communication systems into the marketing system, and make full use of various resources and information to create graphic designs with reasonable positioning and excellent quality. Here, the accuracy and rationality of positioning is the embodiment of the ability to creatively solve problems. Therefore, in the subject teaching, teachers should apply the new evaluation system and pay attention to the evaluation of the comprehensive quality of students in the teaching course

3. Break through the obstacles of innovative thinking

① thinking set: most people have an established mode of thinking and like to be preconceived. This is due to long-term thinking habits. For designers, this is very unfavorable. In the process of teaching, students should be encouraged to break through the shackles of habits and conventional scruples. A more effective training method to break this thinking mode is negative thinking. That is to negate the given design theme, and through this negation, your thinking will break away from the previously formed thinking habits and step into a new thinking space

② conformity psychology. This kind of psychology is common. Teachers should help students avoid it intentionally and train themselves to observe objects from different angles. Think about the same theme, start from different angles and directions, and seek multiple solutions and ways

③ too rigorous. In creative thinking activities, being too rigorous will limit the flexibility of thinking and is not conducive to the cultivation of divergent thinking. therefore