On the reform of cigarette packaging under the new

Talking about the reform of cigarette packaging under the new situation

many times, consumers tend to buy high-end cigarettes. In addition to being used for smoking by themselves, there is also a very important use, which is to act as a communication prop to occupy a seat in the future market competition in social occasions. When old friends meet again after a long separation, handing a high-grade cigarette is not only a kind of politeness, but also a kind of social etiquette. It can also take this opportunity to draw closer the feelings between each other; At the right time, giving a high-grade cigarette to the leader is not only an expression of respect for the leader, but also a way of communication, but also can leave a good impression on yourself in the eyes of the leader. When relatives and friends come to visit during the Spring Festival, they can take out a pack of high-grade cigarettes to entertain the guests, which can not only make the above is the relevant knowledge about how to ensure the use benefits and standby effectiveness of the pressure testing machine shared by the technicians of our company, but also make the host feel that he has face, and make the guests feel that he is valued. On the auspicious day of the wedding, everyone likes to place several tables to toast with relatives, friends, leaders and colleagues who come to celebrate. At this time, it is necessary to put a bag of high-grade wedding cigarettes on each table, which is also a traditional etiquette of the Chinese people

in fact, whether it is for work and entertainment needs, banquets, entertaining guests, or gifts, these reflect the social and gift functions of high-end cigarettes. As a communication prop, high-end cigarettes can promote communication in social occasions. Of course, this social function and gift function of high-end cigarettes are also related to China's traditional etiquette culture. As a country of etiquette, China has paid great attention to etiquette and etiquette culture since ancient times. 1

however, after April 2012, China strictly implemented the provisions of the Framework Convention on tobacco control and imposed a large area of frightening picture warnings on cigarette packages, which will undoubtedly have a great impact on the social function and gift function of high-end cigarettes

it is understood that the Framework Convention on tobacco control promulgated by the World Health Organization stipulates that health warnings must be marked on the front and back of cigarette packages, which should be located on the upper part of the cigarette package and cover an area of 50%. In addition to words, health warnings should also include picture warnings. At present, the new version of cigarette packaging has also been used in China. However, although the new version of the package is marked with health warnings on the front and back, the warnings are located at the lower part of the cigarette box, accounting for only 30% of the area, and there are no picture warnings. In contrast, some countries with strict implementation, such as Canada, Britain and Brazil, have very frightening and shocking cigarette packaging designs

when the cigarette packaging box is printed, it is no longer just those harmless health warnings such as smoking is harmful to health, quitting smoking can reduce the harm to health, smoking is harmful to health, quitting smoking as soon as possible is beneficial to health, but some extremely shocking and disgusting picture warnings, which will have a great impact on consumers' purchase of cigarettes and consumption of cigarettes, especially on consumers' purchase of high-end cigarettes for work and entertainment needs, banquets Entertaining guests and giving gifts will have a very shocking effect. Imagine that when relatives and friends come to visit during the Spring Festival, they take out a pack of cigarettes with pictures of rotten feet, rotten lungs, skeletons and other warnings to entertain guests. Wouldn't it be terrible! On the auspicious day of the wedding, there are oneortwo packages of wedding smoke with pictures of rotten feet, rotten lungs, skeletons and other warnings on each table. Isn't it very disappointing

for a long time, high-end cigarettes have been endowed with too many social functions and gift functions, which are also inseparable from the cultural design patterns or design meanings on high-end cigarette packaging boxes. The packaging design of high-end cigarette brands is not only beautiful and pleasing to the eye, but also has many additional special meanings, such as festive and auspicious, noble and generous, luxurious and elegant, and so on. Such brand packaging design is reminiscent of good color heads and the vision of a better life. Just think, printing pictures of rotten feet, rotten lungs, skeletons and other warnings on such packaging is not very incompatible with the original packaging design, and it greatly challenges the aesthetic habits of consumers

after the enforcement of tobacco control packaging, the first to be impacted will undoubtedly be those high-end cigarette brands with beautiful, gorgeous and noble packaging. When we strictly implement the provisions of the Framework Convention on tobacco control and force a large area of frightening picture warnings on cigarette packages, it will undoubtedly have a great impact on the social function and gift function of high-end cigarettes, which will also challenge consumers' aesthetic habits. How to deal with this kind of impact in advance and how to think about the coping strategies in advance are also what we need to consider, so as not to make people feel unprepared after the tobacco control packaging is really enforced in the future

at present, facing the situation of China's entry into the WTO, in the environment of increasing anti smoking noise at home and abroad, and in the harsh reality of repeated prohibition and intensification of domestic counterfeit cigarettes, China has consecrated three high-tech packaging magic weapons of high technology, high anti-counterfeiting and high materials, and set up barriers for counterfeiters with high-end investment in capital and technology, so as to achieve brand self-protection For the purpose of protecting consumers' rights and interests from the source, national tobacco packaging took the lead in using many contemporary high-tech cutting-edge means and high-tech packaging cutting-edge materials in the international tobacco industry. For example, two-dimensional laser motion, three-dimensional laser motion, composite film simulation, thermal imaging, photosensitive imaging, RMB back line anti-counterfeiting, adding special fibers when papermaking, and even adding regional anti-counterfeiting labels in cigarette sales, etc

it can be said that the application of Guoyan high-tech packaging technology has greatly promoted the rapid development of China's packaging industry, tobacco accessories manufacturing industry and product packaging design industry. China's tobacco has entered the era of brand competition, from the seller's market to the buyer's market. Cigarette packaging has fully entered the era of international integration with flip hard packaging as the main trend

in the context of tobacco control, the packaging innovation of cigarette brands, especially the packaging innovation of high-end cigarette brands, has to carry out new exploration and find new changes. How to get rid of the limitations of the original packaging design, jump out of the original ideas and innovate boldly. For example, innovation from the shape of packaging, innovation from the design of cigarettes, innovation from new packaging materials, etc., these are new ideas that can be explored. After the enforcement of tobacco control packaging, high-end cigarette brands will have to face a big test. Nowadays, we don't have much time left for smoking control. In this short transition time, we should think about how to deal with it in advance

when it comes to cigarette product packaging, in short, we can't just focus on attracting attention and ignore cost control. How to find the best combination between aesthetics and cost, in addition to understanding the current consumption trend, it should also be a long-term process, but also as small as possible in management; The second is to make more efforts in fine throwing (or final throwing), choose ecological and environmental friendly materials as much as possible in packaging material selection, and strengthen cost control

reviewing the history, cigarette packaging marks have made a leap forward development. Especially after joining the WTO, China has actively focused on the implementation of the Framework Convention on tobacco control. As the competent department of the tobacco industry, the state tobacco monopoly administration has taken the initiative in the institutionalized management of cigarette packaging labels, greatly strengthening its standardization and standardization. With the development of the times, on the basis of more and more standardization, cigarette packaging labels will conform to the development trend of integrating environmental protection, anti-counterfeiting and innovation, further highlight brand characteristics, and highlight personalization, sense of the times and cultural atmosphere. After all, whatever style, appearance and color of cigarette packaging, it represents the image of tobacco